Wednesday, December 06, 2006

The irony-challenged auto industry

The company I work for is gearing up for an annual automotive convention- ordering our gimme hats, getting the booth ready, etc. With a cluelessness typical of the auto industry, the convention's organizing body has chosen "The Future's So Bright, I Gotta Wear Shades" as this year's slogan. Timbuk 3 was one of my favorite bands from the late eighties to early nineties, so of course I got a chuckle out of this. Either the people in charge never bothered Googling the lyrics or they went right over their heads:

I study nuclear science
I love my classes
I got a crazy teacher, he wears dark glasses
Things are going great, and they're only getting better
I'm doing all right, getting good grades
The future's so bright, I gotta wear shades

I've got a job waiting for my graduation
Fifty thou a year -- buys a lot of beer
Things are going great, and they're only getting better
I'm doing all right, getting good grades
The future's so bright, I gotta wear shades

Well I'm heavenly blessed and worldly wise
I'm a peeping-tom techie with x-ray eyes
Things are going great, and they're only getting better
I'm doing all right, getting good grades
The future's so bright, I gotta wear shades